Our Story

At Y By Nature, our journey began with a shared passion for powerful, natural beauty solutions rooted in centuries-old traditions and our Moroccan heritage. Born and raised in the vibrant city of Casablanca, we grew up immersed in the time-tested wisdom of natural remedies—passed down through generations of our family. These traditions and all-natural methods became the soul of our brand and the inspiration behind every product we create.

Our story took shape when one of our founders, a seasoned pharmacist with over 20 years of experience, began to notice a troubling pattern in her practice in Belgium. Patients repeatedly turned to expensive skincare products, only to be left disappointed by results that didn’t match their promises. Driven by a desire to provide better solutions, she began introducing them to blends of natural botanicals, carefully curated based on her expertise in phytotherapy and aromatherapy. The results were transformative—and the overwhelmingly positive feedback sparked a vision for something greater.

Her journey led her to deepen her knowledge in dermo-cosmetics in Paris and nutritional therapy, building a holistic approach to skincare that combines science with nature. This dedication to creating meaningful results, paired with her brother’s extensive experience in consumer-packaged goods and a shared entrepreneurial spirit, laid the foundation for Y By Nature.

We set out with one goal: to craft skincare and beauty products that are consciously created, harness the power of natural botanicals, and deliver long-term results you can see and feel. From rare Moroccan ingredients cherished for their effectiveness to innovative formulations grounded in both science and tradition, every Y By Nature product is a testament to our commitment to quality, care, and authenticity.

Today, Y By Nature is more than just a skincare brand—it’s a celebration of heritage, innovation, and conscious living. We’re here to empower people everywhere to embrace beauty that’s rooted in nature, driven by science, and designed to inspire confidence that lasts a lifetime.

Join us on this journey—because beauty, like nature, is meant to thrive.