Our Story

Y By Nature was formed by siblings from Morocco as a solution to provide powerful natural botanical skincare and beauty products that are created consciously and provide exceptional long-term results!

The Moroccan heritage has played a large part in the inspiration for their brand. Some of the natural ingredients they use, including some rarer ones, are part of Moroccan traditions and all-natural methods they learned from previous generations while growing up in Casablanca, Morocco.

One of Y By Nature’s founders previously worked as a pharmacist in Belgium for many years and noticed several patients repeatedly visited the pharmacy to buy expensive skincare products, which ultimately weren’t producing the desired and expected results. She often recommended that they try different blends of natural ingredients instead, and the results and feedback she received were remarkable!

This led her to continue enriching her knowledge in phytotherapy and aromatherapy before pursuing a career in dermo-cosmetics in Paris and moving on to nutritional therapy to expand her ability to find better treatments. Her combined experience in these areas, spanning over 20 years, enabled her to provide a holistic approach to skincare and beauty consultation and helped to form the foundation of Y By Nature. Along with her brother’s extensive background in consumer-packaged goods and a business aptitude determined to make the dream a reality and make this a global brand for all!